Ztoked is your go-to adventure sports gear rental app, connecting travelers with premium local equipment. Fast, reliable, and hassle-free.
// ZTOKED
My Role
Led Ztoked's end-to-end design process, taking the app from initial research through final UI design.
- User Research / Qualitative Research
- User Persona
- User Flow
- Wireframes ( Lo Fi to Hi Fi)
-Visual Design Systems
-Prototype
Problem to Solve
Busy professionals in their 30s want to enjoy adventure sports during trips but face two main hurdles:
Limited time
Gear logistics.
They need a quick way to find and rent quality equipment at their destination without the hassle of transport.
Why Ztoked in Hawai’i?
Hawaii’s diverse adventure sports scene and constant stream of visitors make it the perfect place to bring Ztoked to life and connect with outdoor enthusiasts.
What is the Solution?
Design an intuitive app that centralizes all the essential information needed to plan and enjoy extreme sports, whether for dedicated adventures or integrating them into family or work trips
Market Research
Our main competitors (Sendy APP, Onda APP, The Quiver.com, IO Adventure) operate public marketplaces for used sports gear, with some offering additional services like rentals, travel packages, and local guides.
We conducted a Competitive Analysis to find key market gaps and opportunities to differentiate our platform.
Ztoked Differentiator
Our focus is solely on connecting our clients with top-notch gear, whether it's for renting or buying new. Quick, easy, hassle free!
User Research
I conducted Qualitative Research through interviews with potential Ztoked users across different age groups (20s, 30s, and 40+). The participants included surfers and adventure sports enthusiasts.
These interviews helped identify user needs, pain points, and behaviors while revealing key demographic differences in income, preferences, and expectations.
This research guided our understanding of the problems Ztoked could solve.
Techniques
Qualitative Research - Interviews
Affinity Mapping
Actionable I Statements
User Persona
User Persona / Matias
38 years / Father/ Professional Constructor/ Tech Literate
"I just want to grab good gear, know where to surf, and spend more time in the water."
Bio
Matias (late 30s) is a former pro kiteboarder turned construction executive who balances family life with his passion for surfing in Hawaii. Despite his busy schedule, he's tech-savvy, plans efficiently, and maintains an active surf lifestyle, including annual two-week trips.
Goals / Ambitions
Quality Gear
Local Know-How
Trusted Shops
Quick Trip Planning
Ready-to-Surf Access
Photo/Video Hookups
Local Tips & Spots
Pain Points / Frustrations
Gear Travel Hassles
Finding Good Rentals
Quality Gear Hunt
Missing Local Info
Info Scattered Online
No Easy Booking
Clunky Pickup/Returns
User Flow
Super intuitive, quick, and easy—basically, no hassle at all.
The main goal was to let users get to the gear as fast as possible, ideally in just three simple steps.
The tricky part was making sure the flow stayed efficient while still offering all the useful info. It was about striking that balance: keeping things simple and fast but still giving users everything they needed without overloading them.
