HAKUNA
App Landing Page for a Meditation App
Project Overview: You are tasked with designing a captivating and user-friendly app landing page for Hakuna’s meditation app.
Target Audience: The target audience includes individuals seeking relaxation, stress relief, mindfulness, and overall mental well-being. This may encompass a diverse demographic range, including but not limited to young professionals, students, parents, and retirees.
Design Objectives:
Simplicity and Clarity: The design should prioritize simplicity and clarity to ensure easy navigation and comprehension for users.
Task:
We aim to create an alternative homepage, where instead of providing the user with the entire menu of all meditations, we will guide them through a step-by-step process to start from scratch and progress as they move along.
The first course will be the welcome course (14 sessions), followed by the beginner's course (30 sessions).
Later on, we can explore the option of continuing with full guidance or even creating a small 'choose your own adventure,' offering diverse courses and some single sessions based on emotion, location, time of day, or life situation. These could be on the sidelines as extras like Duolingo or integrated into the main journey
Deliverables:
Wireframes: Provide wireframes illustrating the layout and structure of the landing page.
Visual Design Mockups: Develop visual design mockups incorporating the agreed-upon design elements, color scheme, and imagery.
Wireframes
Starting with hand-drawn sketches, I explored various design concepts and possibilities.
After researching competitors like Hakuna App and gathering inspiration, I developed wireframes that would guide our high-fidelity meditation app design.
High Fidelity
Working with the provided UI kit, I developed final designs that balanced brand elements with intuitive navigation. I explored multiple home page concepts and prepared prototypes for user testing, ensuring our design choices would resonate with our audience.
